"I wrote the words about a friend of mine, his name was Gareth Spaulding. And on his twentyfirst birthday he and his friends decided to give themselves a present of enough heroine into his veins to kill him."
- Bono on the song 'Bad'
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.