"Where's my public? My God, they've deserted me! This is a crisis. We'd better do something. Stir up some publicity or something. 'Bono in under-age sex orgy.' That should do it. I want my public back."
- Bono, December 1987
U2 never used the word "baby" in a song before the album Achtung Baby was released. It was used 27 times on that album.