"Adam was very persuasive. He had printed cards with 'Adam Clayton, manager of U2', and he was calling people. This was the post-Geldof world in which it was ok to hustle and hassle for a place at the front of the queue."
- Bono on U2's early days
Pride (In The Name Of Love) was first played on September 2nd, 1984 on The Unforgettable Fire Tour in Auckland, New Zealand.