"Some people say they would take a bullet for you, but Adam Clayton would take a bullet for me that night. And I guess that's what it is to be in a truly great rock 'n' roll band."
- Bono on the Rock 'n' Roll Hall of Fame inauguration, talking about an incident in 1987 where someone threatened to kill Bono. Adam would stand in front of Bono during the moment it would happen.
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.