"I think the lyric writing was influenced by the choice of album title, Boy. It was Bono's suggestion, without actually offering a full explanation. Boy had a strength and clarity about it."
- The Edge on U2's first album
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).